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USA Today: America's Newspaper |
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USA Today is Americas most
widely read print newspaper, with 1.8 million copies in circulation in 2010.
Published by Gannett Company, Inc., the national daily newspaper is distributed
in all fifty states, as well as the District of Columbia, Puerto Rico, Guam,
Canada and the United Kingdom. USA Today publishes a weekend magazine in
lieu of daily issues on Saturday and Sunday. Founded September 15, 1982
by newspaper industry mogul Al Neuharth, USA Today was more than a capitalistic
effort; the mid-market national paper did not make a profit until at least
1993, some sources say 1998! However, continuously funded by Gannett, USA
Today would go on to become the largest publication of its kind in
the nation, bringing a different approach to news, and carving a niche in
mainstream media.
Some analysts believe that USA Today was a media response to the post-Watergate-era press. With scandal and negativity prevailing in news media, USA Today served as an opposing force, reporting what was going right with the nation instead of what was going wrong. Utilizing an atypical newspaper layout and use of color to denote various sections, the articles are written in easy-to-read language and arranged in an easy access format. USA Today not only informs, but entertains and provides relevant statistics and stories that speak to the American culture and the quality of life of American readers.
Despite the intent to paint America in its best light, USA Today has also been involved in some media scandals:
USA Today currently sells for $1.00 on newsstands, but complimentary copies of the newspaper are distributed at many American hotels and airports. |
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